Applying Marketing Concepts to Political Campaigns

By Klein Lieu When I was trying to come up with creative ways to help grow the viewership of www.DontGetMegd.com, I turned to researching the best marketing concepts to get an idea for how to even start a political campaign. I was not sure if this was the correct thinking, but I had a hunch that a political campaign was more or less a variant of a marketing campaign in for-profit industries. One can indeed apply marketing concepts to political campaigns, mainly: Marketing Metrics, Target Mark...
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Politics and the Internet

For the past several semesters, I have explored how politics can leverage the use of the Internet to mobolize communities. This interest in how computers and politics collide has led me on a course to explore different political communities on campus: from student groups to political campaigns to even protest politics, all in addition to Caldems. Throughout all of these organizations, it is clear to me that the Internet plays a crucial role in political organizing, and that people should care ab...
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Banquet Information Page — Sept. 17th, 2010

Come join the Cal Berkeley Democrats at our Second Annual Friends and Alumni Banquet to celebrate 50 years of progressive politics at Cal! The event will take place on September 17th at the beautiful Alumni House which is located right here on campus. Appetizers will be served on the Patio at 7:00 pm and dinner will be served in the Toll Room at 8:00 pm. Cal Dems will pay tribute to our last 50 exciting years here on campus, recognize those leaders who are making a difference today, while l...
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Santa Clara County Invasion on June 12, 2010!

Do you want to help Get Out the Vote? Well here is your chance! Cal Berkeley Democrats is currently organizing a coalition of students to help Get Out the Vote in the San Jose area in a couple of weeks! If you are interested in going with us, please go here to sign up: https://spreadsheets.google.com/viewform?formkey=dC12aTY0LVVqaThGWjZSWkNmMFVlX2c6MQ
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